Read how the Russian Government influences Media. The numbers reflected this advantage. “We focused on why it is such a big media campaign, we brought on experts to talk about why and how spying happens,” says Gachechiladze, the news director. In March, for instance, RT dedicated a This oppositional point of view was especially clear when RT rolled out a series of ads in the U.K. that featured images of Obama and Iran’s Mahmoud Ahmadinejad and asked, “Who poses the greater nuclear threat?” or conflated pictures of a polar bear and an alien next to the text: “Climate Change: Science fact or science fiction?” (U.S. airports banned the ads until RT devised more politically correct versions; the original ads, meanwhile, won awards in the U.S. and the U.K.) Coverage and stunts like these have given RT a bad reputation, especially among other Western journalists working in Russia who see RT not as journalism from the other side’s trenches, but as nothing more than Kremlin propaganda. If Russia Today is Moscow’s propaganda arm, it’s not very good at its job Russian President Vladimir Putin visits the new studio complex of the state-owned English-language Russia Today …

In October the network launched a U.K. channel based in London that provides local news along with the broadcasts beamed in from Moscow.RT is seeking—and winning—fans farther afield also.

Russia’s propaganda outlets are still pretty good at this diversion tactic. In the age of the relentless media fact-check, reading the news often feels like hearing a punch-line deflated before you catch the body of the joke. Brits made up the vast majority of the initial seventy-two foreigners RT recruited, through advertisements in Most of the foreigners were quite green. Journalism courses tend to be about how to practice the job, and are generally taught by people who have done it; journalism studies, communications and media studies courses teach people to complain about journalism, and are rarely taught by practitioners. Even though Russia’s relationship with the U.S. will surely have its ups and downs in the coming years, it’s unlikely there will be a need for the kind of shrill propaganda outlet that RT has been. For Russia Today—for RT—it raises a pressing question: is there even a point anymore? After three months of around-the-clock rehearsal, Russia Today went live on December 10, 2005. Gabrielle explained that while the Kremlin invests heavily in propaganda channels, proxy websites "serve as critical connective tissue" to promote its disinformation narratives.The report mentions seven such sites the Kremlin uses to create audiences for its messages while appearing independent. “We were told, ‘Look at CNN, look at BBC. As a child of the post-World War II generation, Putin, like his Western counterparts, was raised on it. “Of course, I was nervous,” she wrote in response to questions from cjr. The new channel would be nonprofit and run out of the headquarters of RIA Novosti, the state news agency.

The younger members of the RT staff, however, are more pragmatic about the potential conflict—whether internal, ideological, or, down the line, professional—of working for RT. Mostly, it was news about Russia, but there also were frequent reports about how badly the war in Iraq was going for George W. Bush, or how deeply Ukrainians and Georgians regretted their revolutions. The truth is, we’ve never really seen Little Atoms as “alternative”, or to my recollection described it as such. Of all those brands, RT is by far the most powerful in delivering the Kremlin’s version of news to the world.Simonyan, now 34, bristles at suggestions that her media empire is not editorially independent. Moreover, these are fields for which Russian universities, still not fully up to speed, cannot adequately prepare them. They were typically just out of one-year journalism graduate programs and had little practical experience. Hell, why not? Despite having a large degree of autonomy, it would ultimately answer directly to its funder, the Kremlin.

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